Dept. Marketing
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Overview
The main purpose of the Marketing Department at UPM is to offer students in-depth training in marketing related issues. The marketing major is an innovative program designed to support the KSA Vision 2030 and the future needs of job markets locally and globally.
Learning Outcomes
- design and manage marketing strategies
- implement and monitor operational plans
- conduct market research
- marketing positions in almost every industry and sector
Discover
Introduction to Micro-economy ECON 101
Credit Hours 3
Requisite -
Subject
Introduction to Micro-economy CS 115
Credit Hours 3
Requisite PCS 001
Subject
Applied Calculus I MATH 111
Credit Hours 3
Requisite MATH 012
Subject
First Year Composition ENGL 101
Credit Hours 3
Requisite MATH 012
Subject
Humanities, Arts and Languages Elective GHAL xxx
Credit Hours 3
Requisite -
Subject
Humanities, Arts and Languages Elective ECON 102
Credit Hours 3
Requisite ECON 101
Subject
Humanities, Arts and Languages Elective MGT 101
Credit Hours 3
Requisite -
Subject
Applied Calculus II MATH 112
Credit Hours 3
Requisite MATH 111
Subject
Introduction to Report Writing ENGL 102
Credit Hours 3
Requisite ENGL 101
Subject
Diversity and Multiculturalism Elective GDMC xxx
Credit Hours 3
Requisite -
Subject -
Introduction to Financial Accounting ACCT 201
Credit Hours 3
Requisite MATH 112
Subject
Statistics for Business I STAT 211
Credit Hours 3
Requisite MATH 112
Subject
Physical Science PHSC 113
Credit Hours 4
Requisite MATH 111
Subject
Technical Writing ENGL 201
Credit Hours 3
Requisite ENGL 102
Subject
Islamic Culture GIAS 101
Credit Hours 3
Requisite -
Subject
Management Information Systems MIS 201
Credit Hours 3
Requisite CS 115
Subject
Introduction to Managerial Accounting ACCT 202
Credit Hours 3
Requisite ACCT 201
Subject
Organizational Behaviour MGT 222
Credit Hours 3
Requisite MGT 101
Subject
Introduction to Marketing MKT 201
Credit Hours 3
Requisite ENGL 201
Subject
Introduction to Entrepreneurship ENT 201
Credit Hours 3
Requisite ENGL 201
Subject
Arabic Language Skills GIAS 102
Credit Hours 3
Requisite -
Subject
Consumer Behavior MKT 311
Credit Hours 3
Requisite MKT 201
Subject
Business Communication MGT 331
Credit Hours 3
Requisite ENGL 201
Subject
Financial Management FIN 301
Credit Hours 3
Requisite ACCT 201
Subject
Statistics for Business II STAT 311
Credit Hours 3
Requisite STAT 211
Subject
Social Sciences Elective GSOS xxx
Credit Hours 3
Requisite -
Subject
Operations Management MGT 312
Credit Hours 3
Requisite STAT 311
Subject
Leadership MGT 332
Credit Hours 3
Requisite MGT 222
Subject
Marketing Channels MGT 332
Credit Hours 3
Requisite MKT 311
Subject
Marketing Strategy MKT 362
Credit Hours 3
Requisite MKT 311
Subject
Legal Environment of Business MGT 311
Credit Hours 3
Requisite EGL 201
Subject
Summer Field Experience MKT 394
Credit Hours 3
Requisite -
Subject
Marketing Communication MKT 421
Credit Hours 3
Requisite MKT 311
Subject -
International Marketing MKT 453
Credit Hours 3
Requisite MKT 311
Subject -
BUS Elective I MKT 453
Credit Hours 3
Requisite -
Subject
BUS Elective II BUS xxx
Credit Hours 3
Requisite -
Subject
Free Elective XXXX xxx
Credit Hours 2
Requisite -
Subject
Marketing Research MKT 432
Credit Hours 3
Requisite MKT 201, STAT 311
Subject
Digital Marketing MKT 432
Credit Hours 3
Requisite MKT 201, MKT 311
Subject
Professional Elective I MKT xxx
Credit Hours 3
Requisite -
Subject
Professional Elective II MKT xxx
Credit Hours 3
Requisite -
Subject
Islamic Studies Elective GIAS xxx
Credit Hours 3
Requisite -
Subject
Career Opportunities
- Brand/Product Manager
- Marketing Manager
- Marketing Specialist
- Market Research Analyst
- Event/Meeting Planner
- Market Research Analyst
- Media Planner
- Public Relations Representative
- Social Media Manger
- Sales Manager
- Marketing Assistant