Marketing

Marketing

About Marketing

Marketing is the process through which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, and ideas that satisfy these needs. Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organization. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting, and advertising organizations. This is no longer the case as marketing is seen as indispensable to organizational success. The Marketing major prepares students to practice marketing in today's highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management, and useful general courses.

Mission

To graduate knowledgeable & skillful professionals to lead in national and international business marketing environment with ethical perspective and commitment to lifelong learning.

Program Objectives

To comprehend and Analyze business problems using appropriate technology and numerical skills

To express ideas clearly, concisely, precisely, and logically in oral and written communication

To demonstrate an awareness of ethical issues and responsibilities affecting business

Graduate Attributes

1

Knowledgeable in a broad range of marketing field.

2

Critical thinkers in the field of marketing, consumer behaviour, and research.

3

Skilful Entrepreneurs.

4

Effective and influential contributors to the Society.

5

Proficient communicators.

6

Work effectively as a member and leader in a team.

Financial

Tuition Fees

For more information please see Tuition Fees

Scholarships

For more information please see Scholarships page

Program Details

Program Name	Marketing
Awarded Degree	Bachelor of Science in Business Administration - Marketing
Program Code	BSBA MKT
Credit Hours	127
Language of Instruction	English

Mode of Study	Full Time
Study Duration	4 Years
Number of Levels	8 Levels
Number of Weeks/Levels	15 Weeks
Graduation Requirements	GPA 2.0/4.00

Job Market and Opportunities

The graduates of Marketing are expected to find employment in the following working areas:
- Brand/Product Manager
- Marketing Manager
- Marketing Specialist
- Market Research Analyst
- Event/Meeting Planner
- Market Research Analyst
- Media Planner
- Public Relations Representative
- Social Media Manger
- Sales Manager
- Marketing Assistant

Main Courses

MKT 311	Consumer Behavior
MKT 332	Marketing Channels
MKT 362	Marketing Strategy
MKT 421	Marketing Communication
MKT 453	International Marketing
MKT 432	Marketing Research
MKT 451	Digital Marketing

College Requirements

All students enrolled in all Bachelor of Science programs in the College of Business Administration should study all of these courses.

ECON 101	Introduction to Micro-economy
CS 115	Introduction to Computing for Business
MATH 111	Applied Calculus I
ENGL 101	First Year Composition
ECON 102	Introduction to Macro-economy
MGT 101	Introduction to Management
MATH 112	Applied Calculus II
ENGL 102	Introduction to Report Writing
ACCT 201	Introduction to Financial Accounting
STAT 211	Statistics for Business I
PHSC 113	Physical Science
ENGL 201	Technical Writing
ACCT 202	Introduction to Managerial Accounting
MGT 222	Organizational Behavior
MKT 201	Introduction to Marketing
MIS 201	Management Information Systems
MGT 311	Legal Environment of Business
MGT 331	Business Communication
FIN 301	Financial Management
STAT 311	Statistics for Business II
MGT 312	Operations Management

Marketing Framework

Requirements	Courses Type	Number of Credit Hours
General	Compulsory	06
	Elective	12
	Free Elective	03
College	Compulsory	64
Major	Compulsory	21
	Supporting	06
	Professional Elective	12
	Field Training	03
Total Credits: 127

Requirements

General

Course Plan	Num. of Credit Hours
Compulsory	06
Elective	12
Free Elective	03

Requirements

College

Course Plan	Num. of Credit Hours
Compulsory	64

Requirements

Major

Course Plan	Num. of Credit Hours
Compulsory	21
Supporting	06
Professional Elective	12
Field Training	03

Total of program Credit Hours

127

Marketing Study Plan

First Year

First Semester

Course Code	Course Title	Credit Hours	Requisite
ECON 101	Introduction to Micro-economy	3
CS 115	Introduction to Computing for Business	3	PCS 001
MATH 111	Applied Calculus I	3	MATH 012
ENGL 101	First Year Composition	3	ENGL 005
GHAL xxx	Humanities, Arts and Languages Elective	3
	Total	15

Second Semester

Course Code	Course Title	Credit Hours	Requisite
ECON 102	Introduction to Macro-economy	3	ECON 101
MGT 101	Introduction to Management	3
MATH 112	Applied Calculus II	3	MATH 111
ENGL 102	Introduction to Report Writing	3	ENGL 101
GDMC xxx	Diversity and Multiculturalism Elective	3
	Total	15

Second Year

First Semester

Course Code	Course Title	Credit Hours	Requisite
ACCT 201	Introduction to Financial Accounting	3	MATH 112
STAT 211	Statistics for Business I	3	MATH 112
PHSC 113	Physical Science	4	MATH 111
ENGL 201	Technical Writing	3	ENGL 102
GIAS 101	Islamic Culture	3
MIS 201	Management Information Systems	3	CS 115
	Total	19

Second Semester

Course Code	Course Title	Credit Hours	Requisite
ACCT 202	Introduction to Managerial Accounting	3	ACCT 201
MGT 222	Organizational Behaviour	3	MGT 101
MKT 201	Introduction to Marketing	3	ENGL 201
ENT 201	Introduction to Entrepreneurship	3	ENGL 201
GIAS 102	Arabic Language Skills	3
	Total	15

Third Year

First Semester

Course Code	Course Title	Credit Hours	Requisite
MKT 311	Consumer Behavior	3	MKT 201
MGT 331	Business Communication	3	ENGL 201
FIN 301	Financial Management	3	ACCT 201
STAT 311	Statistics for Business II	3	STAT 211
GSOS xxx	Social Sciences Elective	3
	Total	15

Second Semester

Course Code	Course Title	Credit Hours	Requisite
MGT 312	Operations Management	3	STAT 311
MGT 332	Leadership	3	MGT 222
MKT 332	Marketing Channels	3	MKT 311
MKT 362	Marketing Strategy	3	MKT 311
MGT 311	Legal Environment of Business	3	EGL 201
	Total	15
MKT 394	Summer Field Experience	3

Fourth Year

First Semester

Course Code	Course Title	Credit Hours	Requisite
MKT 421	Marketing Communication	3	MKT 311
MKT 453	International Marketing	3	MKT 311
BUS xxx	BUS Elective I	3
BUS xxx	BUS Elective II	3
XXXX xxx	Free Elective	3
	Total	15

Second Semester

Course Code	Course Title	Credit Hours	Requisite
MKT 432	Marketing Research	3	MKT 201, STAT 311
MKT 451	Digital Marketing	3	MKT 201, MKT 311
MKT xxx	Professional Elective I	3
MKT xxx	Professional Elective II	3
GIAS xxx	Islamic Studies Elective	3
	Total	15
Total Credit Hours Required :127
The English courses ENGL 111 and ENGL 112 can be taken as an elective within any of the areas: GHAL, GDMC or GSOS