Marketing is the process through which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, and ideas that satisfy these needs. Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organization. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting, and advertising organizations. This is no longer the case as marketing is seen as indispensable to organizational success. The Marketing major prepares students to practice marketing in today's highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management, and useful general courses.
To produce skillful and creative graduates who contribute to the contemporary national marketing job market, prepared with the professional standards needed for lifelong learning and contributing to community service.