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Marketing

Marketing

About Marketing

Marketing is the process through which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, and ideas that satisfy these needs. Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organization. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting, and advertising organizations. This is no longer the case as marketing is seen as indispensable to organizational success. The Marketing major prepares students to practice marketing in today's highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management, and useful general courses.

Mission

To produce skillful and creative graduates who contribute to the contemporary national marketing job market, prepared with the professional standards needed for lifelong learning and contributing to community service.

Program Objectives

To comprehend and Analyze business problems using appropriate technology and numerical skills

To express ideas clearly, concisely, precisely, and logically in oral and written communication

To demonstrate an awareness of ethical issues and responsibilities affecting business

Graduate Attributes

1

Knowledgeable in a broad range of marketing field.

2

Critical thinkers in the field of marketing, consumer behaviour, and research.

3

Skilful Entrepreneurs.

4

Effective and influential contributors to the Society.

5

Proficient communicators.

6

Work effectively as a member and leader in a team.

Program Details

Program Name Marketing
Awarded Degree Bachelor of Science in Business Administration - Marketing
Program Code BSBA MKT
Credit Hours 127
Language of Instruction English
Mode of Study Full Time
Study Duration 4 Years
Number of Levels 8 Levels
Number of Weeks/Levels 15 Weeks
Graduation Requirements GPA 2.0/4.00

 

Job Market and Opportunities

The graduates of Marketing are expected to find employment in the following working areas: 
- Brand/Product Manager
- Marketing Manager
- Marketing Specialist
- Market Research Analyst
- Event/Meeting Planner
- Market Research Analyst
- Media Planner
- Public Relations Representative
- Social Media Manger
- Sales Manager
- Marketing Assistant
 

 

 

Main Courses

MKT 311 Consumer Behavior
MKT 332 Marketing Channels
MKT 362 Marketing Strategy
MKT 421 Marketing Communication 
MKT 453 International Marketing
MKT 432 Marketing Research
MKT 451 Digital Marketing

College Requirements

All students enrolled in all Bachelor of Science programs in the College of Business Administration should study all of these courses.

ECON 101 Introduction to Micro-economy
CS 115 Introduction to Computing for Business
MATH 111 Applied Calculus I
ENGL 101 First Year Composition
ECON 102 Introduction to Macro-economy
MGT 101 Introduction to Management
MATH 112 Applied Calculus II
ENGL 102 Introduction to Report Writing
ACCT 201 Introduction to Financial Accounting
STAT 211 Statistics for Business I
PHSC 113 Physical Science
ENGL 201 Technical Writing
ACCT 202 Introduction to Managerial Accounting
MGT 222 Organizational Behavior
MKT 201 Introduction to Marketing
MIS 201 Management Information Systems
MGT 311 Legal Environment of Business
MGT 331 Business Communication
FIN 301 Financial Management
STAT 311 Statistics for Business II
MGT 312 Operations Management

Marketing Framework

Requirements Courses Type Number of Credit Hours
General Compulsory 06
  Elective 12
  Free Elective 03
College Compulsory 64
Major Compulsory 21
  Supporting 06
  Professional Elective 12
  Field Training 03
Total Credits: 127
Requirements
General
Course Plan Num. of Credit Hours
Compulsory 06
Elective 12
Free Elective 03
Requirements
College
Course Plan Num. of Credit Hours
Compulsory 64
Requirements
Major
Course Plan Num. of Credit Hours
Compulsory 21
Supporting 06
Professional Elective 12
Field Training 03

Total of program Credit Hours

127

Marketing Study Plan


 

First Semester

Course Code Course Title Credit Hours Requisite
ECON 101 Introduction to Micro-economy 3  
CS 115 Introduction to Computing for Business 3 PCS 001
MATH 111 Applied Calculus I 3 MATH 012
ENGL 101 First Year Composition 3 ENGL 005
GHAL xxx Humanities, Arts and Languages Elective 3  
  Total 15  

Second Semester

Course Code Course Title Credit Hours Requisite
ECON 102 Introduction to Macro-economy 3 ECON 101
MGT 101 Introduction to Management 3  
MATH 112 Applied Calculus II 3 MATH 111
ENGL 102 Introduction to Report Writing 3 ENGL 101
GDMC xxx Diversity and Multiculturalism Elective 3  
  Total 15  

First Semester

Course Code Course Title Credit Hours Requisite
ACCT 201 Introduction to Financial Accounting 3 MATH 112
STAT 211 Statistics for Business I 3 MATH 112
PHSC 113 Physical Science 4 MATH 111
ENGL 201 Technical Writing 3 ENGL 102
GIAS 101 Islamic Culture 3  
MIS 201 Management Information Systems 3 CS 115
  Total 19  

Second Semester

Course Code Course Title Credit Hours Requisite
ACCT 202 Introduction to Managerial Accounting 3 ACCT 201
MGT 222 Organizational Behaviour 3 MGT 101
MKT 201 Introduction to Marketing 3 ENGL 201
ENT 201 Introduction to Entrepreneurship 3 ENGL 201
GIAS 102 Arabic Language Skills 3  
  Total 15  

First Semester

Course Code Course Title Credit Hours Requisite
MKT 311 Consumer Behavior 3 MKT 201
MGT 331 Business Communication 3 ENGL 201
FIN 301 Financial Management 3 ACCT 201
STAT 311 Statistics for Business II 3 STAT 211
GSOS xxx Social Sciences Elective 3  
  Total 15  

Second Semester

Course Code Course Title Credit Hours Requisite
MGT 312 Operations Management 3 STAT 311
MGT 332 Leadership 3 MGT 222
MKT 332 Marketing Channels 3 MKT 311
MKT 362 Marketing Strategy 3 MKT 311
MGT 311 Legal Environment of Business 3 EGL 201
  Total 15  
MKT 394 Summer Field Experience 3  

First Semester

Course Code Course Title Credit Hours Requisite
MKT 421 Marketing Communication 3 MKT 311
MKT 453 International Marketing 3 MKT 311
BUS xxx BUS Elective I 3  
BUS xxx BUS Elective II 3  
XXXX xxx Free Elective 3  
  Total 15  

Second Semester

Course Code Course Title Credit Hours Requisite
MKT 432 Marketing Research 3 MKT 201, STAT 311
MKT 451 Digital Marketing 3 MKT 201, MKT 311
MKT xxx Professional Elective I 3  
MKT xxx Professional Elective II 3  
GIAS xxx Islamic Studies Elective 3  
  Total 15  

Total Credit Hours Required :127
The English courses ENGL 111 and ENGL 112 can be taken as an elective within any of the areas: GHAL, GDMC or GSOS

Faculty

Dr. Sultan Al-Harbi

Dean Of College
College of Business and Tourism
Ext. 1125
s.alharbi@upm.edu.sa

Dr. Abdulhafiz Jones

Associate Professor
College of Business Administration
a.jones@upm.edu.sa