Mission

To provide quality academic programs in disciplines related to business and tourism, sustain an academic environment that supports excellence in teaching and meet the requirements of national development and the community.

Objectives

• Producing graduates who will become leaders of technology-enabled change in organizations to achieve productivity, innovation, entrepreneurship, and competitive advantage. 
• Providing an educational environment that ensures high levels of quality.
• Building strategic partnerships with educational and business organizations locally and globally.
• Attracting distinguished faculty and staff to support the college's activities in education and research.
• Obtaining academic accreditation from accreditation bodies and professional organizations at the local and international levels.