Mission

To equip the students for successful business and hospitality related careers with entrepreneurial knowledge, skills, and competencies to contribute to the enterprises and society.

Objectives

• Producing graduates who will become leaders of technology-enabled change in organizations to achieve productivity, innovation, entrepreneurship, and competitive advantage. 
• Providing an educational environment that ensures high levels of quality.
• Building strategic partnerships with educational and business organizations locally and globally.
• Attracting distinguished faculty and staff to support the college's activities in education and research.
• Obtaining academic accreditation from accreditation bodies and professional organizations at the local and international levels.