Marketing

Major Overview

The “Bachelor of Science in Business Administration – Marketing” program is a general undergraduate degree program. The program requires completion of 127 credit hours of coursework, providing necessary breadth and depth as well as extensive hands-on field experience. Students would normally take four years to complete the graduation requirements. The program instructions are offered in English language. This handbook provides details on various aspects of the program design and delivery. Despite being a general business degree program, the program has multiple unique aspects that make it stand out among similar degree programs offered in the region and beyond. The program was designed by keeping the internationalization facet at the fore. The program provides a unique global perspective that focuses on the connections between business, economics, finance, management, operations and supply chain, project management, technologies in business, strategy, etc. The program is designed to support the KSA Vision 2030 and the future needs of job markets locally and globally. As such, the program was benchmarked against the top similar degree programs in the world as well as in the region. Furthermore, the program is designed to support offering a minor, in the near future, in this field of specialization within and beyond CBA. This aspect is offered by only a handful of business schools in the whole GCC region. Because of CBA’s unique core curriculum, students are able to minor in one or more areas such as Accounting, Entrepreneurship, Finance, Marketing, MIS, etc. with little additional coursework. This major prepares students for providing business management leadership strategies designed to address the unique challenges and intricacies in the 21st century. Graduates of this forward-looking program will be ready for managerial and leadership positions in private and public sector as well as higher education opportunities in leading universities.

BSBA Core Curriculum Requirements

BSBA Core Curriculum Requirements

 

1   Consumer Behavior     MKT 311              3
2   Marketing Channels MKT 332              3
3   Marketing Strategy  MKT 362              3
4   Marketing Communication MKT 421              3
5   Digital Marketing MKT 451              3
6   International Marketing MKT 453              3
7   Marketing Research    MKT 432              3 
 

Culminating Experience

All BSBA majors must satisfy the Culminating Experience component of the College Core Curriculum by taking a course designated as such on campus no earlier than the second semester of the junior year. 

No

Course  Code

Course Title

Credit Hours

Unit Type

Course Requisite

Study Level

اسـم المقرّر

Lect.

Tut.

Lab.

Co.

Pre.

1

ECON 101

Introduction to Micro-economy

3

3

0

0

 

 

1

مقدّمة في الاقتصاد الجزئيّ

2

CS 115

Introduction to Computing for Business

3

3

0

1

PCS 001

 

1

مقدِّمة في الحاسوب للمؤسَّسات

3

MATH 111

Applied Calculus I

3

3

1

0

MATH 012

 

1

التّفاضل والتّكامل التّطبيقيّ (1)

4

ENGL 101

First Year Composition

3

3

1

0

ENGL 005

 

1

الكتابة للسنة الجامعية الأولى

5

ECON 102

Introduction to Macro-economy

3

3

0

0

ECON 101

 

2

مقدّمة في الاقتصاد الكلِّيّ

6

MGT 101

Introduction to Management

3

3

0

0

 

 

2

مقدّمة في الإدارة

7

MATH 112

Applied Calculus II

3

3

1

0

MATH 111

 

2

التّفاضل والتكامل التطبيقيّ (2)

8

ENGL 102

Introduction to Report Writing

3

3

1

0

ENGL 101

 

2

مقدمة لكتابة التقارير

9

ACCT 201

Introduction to Financial Accounting

3

3

1

0

 

 

3

مقدّمة في المحاسبة الماليّة

10

STAT 211

Statistics for Business I

3

3

1

0

MATH 112

 

3

إحصاء إداريّ (1)

11

PHSC 113

Physical Science

4

3

1

3

MATH 111

 

3

العلوم الفيزيائيّة

12

ENGL 201

Technical Writing

3

3

0

0

ENGL 102

 

3

الكتابة الفنية

13

ACCT 202

Introduction to Managerial Accounting

3

3

1

0

ACCT 201

 

4

مقدِّمة في المحاسبة الإداريّة

14

MGT 222

Organizational Behavior

3

3

0

0

 

 

4

السّلوك التّنظیميّ

15

MKT 201

Introduction to Marketing

3

3

0

0

 

 

4

مقدّمة في التّسویق

16

MIS 201

Management Information Systems

3

3

0

0

 

 

4

نظم المعلومات الإداریّة

17

MGT 311

Legal Environment of Business

3

3

0

0

MGT 101

 

5

البیئةالتّنظیمیّةللأعمال

18

MGT 331

Business Communication

3

3

0

0

ENGL 201

 

5

الاتّصال في الأعمال

19

FIN 301

Financial Management

3

3

1

0

ACCT 201

 

5

إدارة الماليّة

20

STAT 311

Statistics for Business II

3

3

1

0

STAT 211

 

5

إحصاء إداريّ (2)

21

MGT 312

Operations Management

3

3

1

0

MGT 101, STAT 311

 

6

إدارة العملیّات

Total Credit Hours Required

64

 

Courses description

Course ID

Course Name

Credit Hours

Course Description

MKT-311

Consumer Behavior

3

Consumer Behavior deals with people in the marketplace. This course looks at approaches social scientists have taken when studying the consumer and the application of their findings in a business or organizational context. Topics include areas related to affect, cognition, behavior and the environment.

MKT-332

Marketing Channels

3

This course teaches students how to make decisions regarding selling channels and the physical distribution of products. The course addresses channel structures including retailing, wholesaling, and other agency relationships. Emphasis is placed on understanding how to design, implement, manage, and evaluate a channel distribution strategy.

MKT-362

Marketing Strategy

3

This course is focused on helping you become a strategic marketer, so that you can create, gain support for and execute marketing plans that will build strong and enduring businesses.

MKT-421

Marketing Communication

3

A course focusing on advertising, sales promotion, and direct marketing also known as integrated marketing communications. Topics include planning and execution of promotional programs, strategy development, and segmenting and positioning. Orientation reflects the managerial or “client” side of business rather than the “creative” or message development side.

MKT-451

Digital Marketing

3

This course is an introduction to business functions using Digital Marketing Technology such as the Internet, customer databases and information systems such as CRM and Demand Generation Systems. Topics include the different functions and applications of the Digital Technologies, how these technologies have changed business and consumer practices and how they have impacted the process of business management. Emphasis on the effect of the use of digital technology in a company's existing market mix and current and potential uses of the these technologies for marketing tactics and strategies.

MKT-453

International Marketing

3

The primary objective of this course is to introduce students to the complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student’s ability to identify and evaluate marketing opportunities in the international marketplace.

MKT-432

Marketing Research

3

The primary objective of this course is to introduce students to the complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student’s ability to identify and evaluate marketing opportunities in the international marketplace.

Program General Information

Program Name

Marketing

Final Awarded Degree

Bachelor of Science in Business Administration - Marketing

Program Code

BSBA MKT

Credit Hours

127

Language of Instruction

English

Mode of Study

Full Time

Study Duration

4 years

Number of levels

8 Levels

Number of weeks/level

15 weeks

Graduation requirements

GPA 2.0/4.00 

General Framework for Bachelor of Science in Management

Requirements

Courses Type

Number of Credit Hours

General

Compulsory

6

Elective

12

Free Elective

3

College

Compulsory

64

Major

Compulsory

21

Supporting

6

Professional Elective

12

Field Training

3

Total of Program Credit Hours

127

The general framework describes the program requirements. These include University, College, and Program Major (Core, Electives, Support, Graduation Project, and Practical Training) courses. The University requirements include compulsory and electives courses in the areas of Arabic language and Islamic culture (compulsory), Humanities and Arts, Social Sciences, Diversity and Multiculturalism, and Specialized courses in Islamic Studies (elective). The college requirements include courses that are foundation courses in the Business Administration area. These include, Operations Management, Leadership, Strategic Management, Supply chain Management, Human resource Management, Business communication, Training and Development, Knowledge Management, and Organizational governance etc. The program major requirements include core and electives in the area of Marketing, besides practical training courses. The distribution of credit hours in the subject areas has been in accordance to the credit hours used in the benchmarked universities, the Association to advanced collegiate schools of Business (AACSB) credits criteria for Marketing.

Major Compulsory MKT Courses:

No

Course  Code

Course Title

Credit Hours

Unit Type

Course Requisite

Study Level

اسـم المقرّر

Lect.

Tut.

Lab.

Co.

Pre.

1

MKT 311

Consumer Behavior

3

3

0

0

MKT 201

 

5

سلوك المستھلك

2

MKT 332

Marketing Channels

3

3

0

0

MKT 201

 

6

التواصل في الأعمال

3

MKT 362

Marketing Strategy

3

3

0

0

MKT 201

 

0

استراتیجاتالتسویق

4

MKT 421

Marketing Communication 

3

3

0

0

MKT 201

 

7

الاتصال في التسویق

5

MKT 453

International Marketing

3

3

0

0

MKT 201

 

7

التسویق العالمي

6

MKT 432

Marketing Research

3

3

0

0

MKT 201, STAT 311

 

8

بحوث التسویق

7

MKT 451

Digital Marketing

3

3

0

0

MKT 201

 

8

التسویق الرقمي

Total Credit Hours Required

21

 

Supporting Courses

No

Course  Code

Course Title

Credit Hours

Unit Type

Course Requisite

Study Level

اسـم المقرّر

Lect.

Tut.

Lab.

Co.

Pre.

1

MGT 332

Leadership

3

3

0

0

MGT 321

 

6

القیادة

2

MGT 441

Entrepreneurship and Small Business Management

3

3

0

0

MKT 201, FIN 301

 

7

ریادة الأعمال والمنشآت الصغیرة

Total Credit Hours Required

6

 

MKT College Elective Courses

No

Course  Code

Course Title

Credit Hours

Unit Type

Course Requisite

اسـم المقرّر

Lect.

Tut.

Lab.

Co.

Pre.

1

MKT 471

Personal Selling & sales Management

3

3

0

0

 

 

إدارة المبيعات

2

MKT 472

Services Marketing

3

3

0

0

 

 

تسويق الخدمات

3

MKT 473

Advertising

3

3

0

0

 

 

الإعلان

4

MKT 474

Social Marketing

3

3

0

0

 

 

التسويق عبر الشبكات الإجتماعية

5

MKT 475

Industrial Marketing

3

3

0

0

 

 

التسويق الصناعي

6

MKT 476

Entrepreneurial Marketing

3

3

0

0

 

 

التسويق في الاعمال الريادية

7

MKT 477

Advanced Market Research

3

3

0

0

 

 

بحوق التسويق (متقدم)

8

MKT 478

Market Analysis

3

3

0

0

 

 

تحليل السوق

9

MKT 479

Promotional Strategy

3

3

0

0

 

 

استراتيجيات الترويج

10

MKT 480

Special Topics in Marketing

3

3

0

0

 

 

موضوعات خاصة في التسويق

Total Credit Hours Required

6

 

Training

Students are required to take the following Practical Training course, offered in the summer term of the Junior Year. Students must pass this course before undertaking the Capstone Project course, which is offered in the Senior Year.

No

Course  Code

Course Title

Credit Hours

Unit Type

Course Requisite

اسـم المقرّر

Lect.

Tut.

Lab.

Co.

Pre.

1

MKT 394

Summer Field Experience

3

 

 

 

 

 

التدريب العملي الصيفي

Total Credit Hours Required

3

 

The course Practical Training (MKT 394) provides students with an opportunity to integrate theory and practice by working in a supervised environment. The setup of the training is outlined below. Setup of the training period: The college committee arranges student placements in relevant industry for obtaining practical experience. The practical or field placement agreements serve as a contract between the University and the training organization. Each student undertakes full time training for a duration of eight weeks, 30-40 hours a week, during the summer semester in organizations that deal with all organizational related issues. The internships offer practical applications of theoretical studies in the areas of Marketing. The supervisor at the workplace is responsible for guiding and assigning tasks to the student as well as reporting the student’s progress to the faculty advisor at the College of Business Administration Department. The general guidelines about the types of outcomes students are required to produce are provided by the college to the supervisor at the workplace. Upon the completion of practical experience in the industry, each student is required to submit technical reports to both the on-site supervisor and the faculty advisor and to give an oral presentation in the presence of the same.

BSBA in Marketing Study Plan

First Year: First Semester (Freshmen)

First Year: Second Semester (Freshmen)

Course

Course Title

Credit Hours

Requisite

Course

Course Title

Credit Hours

Requisite

code

Pre-

Co-

code

Pre-

Co-

ECON 101

Introduction to Micro-economy

3

 

 

ECON 102

Introduction to Macro-economy

3

ECON 101

 

CS 115

Introduction to Computing for Business

3

PCS 001

 

MGT 101

Introduction to Management

3

 

 

MATH 111

Applied Calculus I

3

MATH 012

 

MATH 112

Applied Calculus II

3

MATH 111

 

ENGL 101

Academic Writing I

3

ENGL 004

 

ENGL 102

Academic Writing II

3

ENGL 101

 

GHUM xxx

Arts, Humanities and Languages (Elective)

3

 

 

GDMC xxx

Diversity and Multiculturalism (Elective)

3

 

 

 

Total

15

 

 

 

Total

15

 

 

Second Year:  First  Semester (Sophomore)  

Second Year: Second Semester (Sophomore)  

ACCT 201

Introduction to Financial Accounting

3

 

 

ACCT 202

Introduction to Managerial Accounting

3

ACCT 201

 

STAT 211

Statistics for Business I

3

MATH 112

 

MGT 222

Organizational Behavior

3

 

 

PHSC 113

Physical Science

4

MATH 111

 

MKT 201

Introduction to Marketing

3

 

 

ENGL 201

Technical writing

3

ENGL 102

 

MIS 201

Management Information Systems

3

 

 

GIAS 101

Islamic Culture

3

 

 

GIAS 102

Arabic Language Skills and Writing

3

 

 

 

Total

16

 

 

 

Total

15

 

 

Third Year:  First  Semester (Junior)    

Third Year: Second Semester (Junior)    

MGT 311

Legal Environment of Business

3

MGT 101

 

MGT 312

Operations Management

3

MGT 101, STAT 311

 

MKT 311

Consumer Behavior

3

MKT 201

 

MGT 332

Leadership

3

MGT 321

 

MGT 331

Business Communication

3

ENGL 201

 

MKT 332

Marketing Channels

3

MKT 201

 

FIN 301

Financial Management

3

ACCT 201

 

MKT 362

Marketing Strategy

3

MKT 201

 

STAT 311

Statistics for Business II

3

STAT 211

 

BUS xxx

BUS Elective I

3

 

 

GSOS xxx

Social Sciences (Elective)

3

 

 

 

 

 

 

 

 

Total

18

 

 

 

Total

15

 

 

 

Summer Field Experience

MKT 394

3

Credits

 

 

 

Fourth Year:  First  Semester (Senior)        

Fourth Year: Second Semester (Senior)

MKT 421

Marketing Communication 

3

MKT 201

 

MKT 432

Marketing Research

3

MKT 201, STAT 311

 

MKT 453

International Marketing

3

MKT 201

 

MKT 451

Digital Marketing

3

MKT 201

 

MGT 441

Entrepreneurship and Small Business Management

3

MKT 201, FIN 301

 

MKT xxx

Professional Elective I

3

 

 

BUS xxx

BUS Elective II

3

 

 

MKT xxx

Professional Elective II

3

 

 

FE xxx

Free Elective

3

 

 

GIAS xxx

Islamic Studies (Elective)

3

 

 

 

Total

15

 

 

 

Total

15

 

 

 

Total Credit Hours Required

127

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

General Compulsory Courses

 

 

Program Compulsory Courses

 

 

 

 

General Elective Courses

 

 

Program Elective Courses

 

 

 

 

College Compulsory Courses

 

 

Summer Field Experience